Purpose isn’t a tagline — it’s a system. The leaders reshaping industries are embedding purpose into ownership, products, and infrastructure to build growth that lasts.

The Edinburgh TV Festival 2025 wasn’t about revolution - it was about reckoning. Digital is no longer the add-on; it is the main stage. From Channel 4’s call to protect creative ecosystems to Shonda Rhimes’ reminder that storytelling reflects organisational power, the Festival made clear what’s at stake. For Engine Pop, having worked inside and alongside these shifts for years, the message was simple: survival now depends on strategy, bravery, and foresight.

Growth isn’t a pivot. It’s a build. At BBC Studios, I helped to led the long-term digital strategy.