Fan-based Social TV is no longer a future trend, it’s already reshaping how entertainment is discovered, developed and scaled. Insights from TikTok and BBC Three reveal a shift from platform-led commissioning to audience-first IP, where fandom shows up early, loudly and creatively. Social platforms aren’t replacing TV; they’re becoming the proving ground where cultural momentum, talent and value are built long before broadcast.

Performance is easier to achieve than ever but far harder to sustain. In an era of shrinking content lifecycles, discover why "viral" moments are failing to build lasting business value.

What does influence really mean? For the creators and cultural leaders featured in this exclusive SXSW London 2025 panel, hosted by Engine Pop’s Athena Witter, it is no longer about clout. It is about resonance.