Engine Pop Has Landed

Engine Pop

Athena Witter, Launches Innovative Entertainment Consultancy - Engine Pop

London, 11th March — I am thrilled to announce the launch of Engine Pop, my new specialised consultancy:Where Entertainment Meets Innovation, designed to help entertainment brands navigate the rapidly evolving digital landscape.

"Where Entertainment Meets Innovation is more than a tagline—it's promise to clients seeking breakthrough solutions in today's complex entertainment ecosystem," said Athena Witter, CEO & Founder of Engine Pop. "I'm excited to open the doors and bring my proprietary methodology to organisations ready to transform how they connect with audiences and maximise their intellectual property."

“Through Engine Pop, I aim to power the future of global entertainment through innovative fan engagement and IP maximisation strategies. My consultancy provides digital solutions that help brands create experiences that engage audiences in meaningful ways.

My dual-sided approach addresses both internal transformation needs and external value creation opportunities, ensuring clients can evolve their capabilities while simultaneously maximising the potential of their content assets.

"I'm now accepting new clients and strategic partnerships," added Witter, who brings decades of experience building major entertainment brands and intellectual property for global companies. "I have a particular passion for working with brands, startups, and creator economy production companies. Together with my network of associates, I'm ready to help businesses of all sizes forge stronger connections with audiences while capitalising on the opportunities in today's digital content landscape.

About Engine Pop

At Engine Pop, We specialise in building vibrant communities, developing valuable intellectual property, creating effective licensing frameworks, and implementing comprehensive monetisation solutions. Our content strategies transform audience insights into compelling narratives across platforms. It’s the digital engine driving entertainment's evolution and your business growth.

As founder of Engine Pop, I leverage my extensive background in developing and maximising IP for some of the world's largest entertainment brands. My career has been defined by successfully navigating the intersection of entertainment, technology and audience engagement, creating innovative strategies that drive both creative excellence and commercial success.

For more information: LinkedIn business page: https://www.linkedin.com/company/enginepop/ | Instagram: https://www.instagram.com/enginepop | or email: info@enginepop.co