Spotify's Revolutionary Ad Exchange: Transforming Audio Advertising in 2025

ENGINE ROOM NEWS & INSIGHTS | APRIL 2025

Spotify Advertising

At a recent industry panel, Spotify's Anne Bouttier announced the launch of their new ad exchange alongside insights from Google's Andreas Lux-Wellenhof and Motorway's Naomi Walkland.

The game-changing exchange offers:

• Direct access to all formats (audio, video, display)

• Enhanced inventory flexibility

• Advanced audience targeting capabilities

With 575M global users (60% ad-supported) spending an average of 2 hours daily on the platform, Spotify's scale is impressive. Video consumption has surged 40% in the UK market this year alone.

Lux-Wellenhof described audio as "an underutilised category" with unique connection opportunities, whilst Walkland shared how Motorway leverages Spotify as a full-funnel strategy in the low-frequency car selling industry.

All panellists emphasised AI's transformative potential across the media buying process, with Walkland recommending "AI squads" within marketing teams to drive innovation.

For brands looking to maximise impact, Spotify's platform now combines unprecedented reach with enhanced measurement capabilities and creative flexibility.

As digital transformation specialists at Engine Pop, we're excited to help brands navigate these opportunities that are reshaping how audiences connect with advertising.

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About Engine Pop: Engine Pop specialises in global entertainment and fan-driven strategies, focusing on community building, IP development, licensing, monetisation frameworks, and comprehensive content strategies. As digital transformation specialists, we don't just solve problems—we reimagine possibilities, turning complex challenges into breakthrough opportunities. For more information on how we can help you, contact: hello@enginepop.co